|Developing new services and products in today's
telecommunications industry is a significant challenge. Product developers
and product managers are faced with organizational, technological, and marketplace
changes that, combined, create an environment best described as constantly
changing. Furthermore, the need to acquire resources to support milestones
such as marketing and technical trials, as well as resources to ensure integration
of the new product or service into an existing infrastructure, only adds
to the pressures of developing new products and services.